BIO MEDICAL & HEALTHCARE SECTOR
For Japanese Bio Medical Device Manufacturer: MARKET ANALYSIS FOR MALARIA BLOOD TESTING EQUIPMENT (INDIA, INDONESIA, THAILAND)
Project Tasks:
Preliminary Research – Primary Research (Depth Interviews)
- Ministry or Department of Health Care
- Hospitals (Urban and rural areas) and Rural Clinics
Research Topics
- Government Policy against Malaria
- Flow of Medical Care for Malaria (Prevention–>Test–>Cure–>Observation)
- How Malaria is Identified (by Government & Health Care Industry)
- Problems in Malaria Testing (Physical Check-up, Rapid Test, Blood Test)
- Cures (Curatives) for Malaria
Secondary Research
- Number of Medical Facilities (Hospital, Clinics, Doctors)
- Laws and Regulations for Medical and Healthcare
- Players Providing Malaria Cure (Test Instruments, Rapid Test, Medicines, etc)
- Number of Cases on the Area Basis
- Average Cost for Patients for Malaria Cure
- Coverage Rate of Social Security or Health Insurance
Results? Our study showed the market potential in both rural and urban areas in each target market
Client Benefits? Our client had a better understanding of which markets and area segments to prioritise to prepare for market entry
For European In Vitro Diagnostics (IVD) Manufacturer: MARKET STUDY & B2B BUYER SEARCH (INDONESIA, MALAYSIA)
Project Tasks:
1. Territory Background
- Macro Political/Economy Analysis
- Political Environment (political stability, corruption index)
- Economic Environment (economic growth, GDP)
2. Barriers to Entry
- Regulatory Barriers (imposed on finished goods vs raw materials being imported)
- Other Barriers (eg. labelling, language)
3. List of 10 Buyer Companies (with relevant contacts to approach)
Target Companies: IVD test manufacturers (clinical chemistry, ELISA, lateral flow assays) who may need Client products
4. Opportunities for Client
5. Conclusions/Next Steps