1. MARKET ASSESSMENT / ENTRY STRATEGY DEVELOPMENT

A. Macro & Market Analysis

• PEST Analysis — political, economic, socio-cultural, and technological factors shaping market entry decisions
• Market Analysis — size, growth, trends, and opportunities by product and customer segment
• Demand-side Analysis — customer purchase behaviour, segmentation, and B2B lead generation
• Supply-side Analysis — production capacity, competitive environment, and competitor profiling

B. Distribution & Financial Analysis

• Distribution Analysis — channel mapping and partner search (Distributors, Agents, Suppliers, Factories, Retailers)
• Financial Forecast — 3-year revenue projections, P&L, balance sheet, and cash flow modelling
• Market Feasibility & Attractiveness — GE-McKinsey rating frameworks for prioritising markets and segments

C. Strategy Development

• Market Entry Strategy — competitive advantage, positioning, and entry mode selection (export, licensing, JV, foreign production)
• Marketing Strategy — STP framework (Segmenting, Targeting, Positioning) and 4P Marketing Mix

2. GROWTH / EXPANSION STRATEGY DEVELOPMENT

• New Business Development — identifying adjacent market opportunities and new revenue streams
• Franchising — franchise model development and international rollout strategy
• Acquisitions, Joint Ventures & Alliances — partner identification, evaluation, and negotiation support
• Divesting — exit strategy and divestiture planning for underperforming business units

3. BRANDING

A. Local Brand Building

• Brand Audit — assess current brand perception, equity, and positioning against competitors
• Brand Identity — visual identity, messaging, and brand architecture development
• Brand Equity Metrics — measurement frameworks for brand awareness, loyalty, and perceived quality

B. International Brand Development

• Cross-market brand consistency and localisation strategy
• Brand positioning for entry into new Asian markets

For a detailed breakdown of our sales and marketing services — branding, customer analysis, competitive intelligence, and partner search — see Sales & Marketing →

4. EXECUTIVE ADVISORY SERVICES

• Appointment as Independent Director or Advisor in clients’ portfolio companies
• Board-level strategic guidance for Asia market operations
• Ongoing strategic counsel for senior management teams

5. OUR APPROACH

• 29 years of strategy consulting experience across 20 Asian countries
• Practitioner-led: every engagement personally overseen by our Managing Director
• Frameworks grounded in rigorous primary and secondary research — not generic templates
• End-to-end support — from market assessment through to implementation guidance