1. BRANDING

A. Local Brand Building

• Brand Audit — assess current brand perception and competitive standing
• Brand Identity — visual identity, messaging, and brand architecture development
• Brand Equity Metrics — measure brand awareness, loyalty, and perceived quality over time

B. International Brand Development

• Cross-market brand consistency and localisation for Asian audiences
• Brand positioning strategy for new market entry

2. CUSTOMER ANALYSIS

A. Customer Profile

• Customer motivations, perceptions, and buying patterns
• Purchase journey mapping — from awareness to purchase decision

B. Customer Satisfaction

• Identify and eliminate key sources of dissatisfaction
• Develop loyalty improvement programmes or enhance existing rewards schemes
• Benchmark customer satisfaction against competitors

Typical Customer Analysis Study Covers:

• Executive Summary
• Customer reasons for using current service providers
• Customer needs, buying motives, and purchase mapping
• Customer view of competitors vs. you — feedback, praise, and complaints
• Brand and satisfaction ranking (you vs. competitors)
• Customer share of heart and share of mind
• Recommendations to better appeal to your customers
• Most effective marketing channels

3. COMPETITIVE INTELLIGENCE

Understand which competitors to compete with, their strategies and planned actions, and who their customers are. This study can stand alone or form part of a comprehensive market entry strategy.

Typical Competitive Intelligence Study Covers:

• Executive Summary
• Competitive environment and market share by value
• List of main competitors
• Competitor profiles — for each competitor:
  • Management team and organisational structure
  • Corporate objectives (financial and strategic)
  • Current and planned strategies
  • SWOT analysis — resources, strengths, weaknesses, threats
  • Competitor’s own competitors and customers
  • Financial statements (where available)

4. MARKETING STRATEGY & PLAN

We analyse your customer segments and their needs, then assess strategic options by ease of implementation and profit impact to derive the optimum marketing strategy.

A. Market Size, Growth & Trends

B. Marketing Audit, Segmentation & Mix

C. Marketing Strategy

• Customer segmentation — target segments and segment profiles
• Competitive advantage development
• Product — features, positioning, packaging
• Distribution — partner evaluation, markup policy, optimum outlets
• Promotion — media, budget, and methods
• Pricing — price points and competitive response
• Branding — association, position, perception, loyalty programmes
• Sales — customer targeting and sales force structure
• Performance monitoring and strategy refinement

D. Marketing Plan

• Business Review — market, competitor, and company (SWOT) analysis
• Brand platform and plan objectives
• Tactical plans across the marketing mix
• Budget, payback, calendar, execution, and evaluation

5. PRICING ANALYSIS & MONITORING

A. Strategic Pricing

• Understand how capacity, cost structure, technology, and demand affect overall industry price levels

B. Tactical Pricing

• Benchmark competitors’ base prices, discounts, allowances, and pricing models (value pricing, cost-plus, time-based, target price, suggested retail)

C. Ongoing Price Monitoring

• Regular tracking of competitor pricing movements in your target market

6. DISTRIBUTION ANALYSIS & PARTNER SEARCH

A. Distribution Analysis

Evaluate current dealer and distributor systems and recommend the best distribution channels for your product.

Typical Distribution Analysis Covers:

• Executive Summary
• Value chain — direct, indirect, or hybrid distribution channels
• Distributor needs and benefits sought
• Product’s role and positioning within the distributor’s business
• Purchase process — how and why distributors buy
• Distributor demographics — types, size, region, markets served

B. Partner Search & Evaluation (Comprehensive)

For supply, manufacturing, distribution, or joint venture partners:

• Long List — 20–30 candidates per country, sourced via secondary research, plus expert interviews for validation
• Short List — top 3–5 candidates screened via questionnaire and depth interviews; full company profile compiled for each
• Arrange Meetings — itinerary scheduling with our local market analyst as guide and interpreter

C. Partner Long List (Brief Report)

A simpler, more affordable alternative:

• Long list generation (agents, buyers, distributors)
• Optional company meeting arrangement

7. MARKETING SUPPORT SERVICES

A. B2B Customer Lead Generation

Our Asia marketing team can:

• Develop a long list — identify decision-makers and introduce your company, products, and services (available in multiples of 100 per sector/country)
• Screen into a short list — qualify leads by interest level and fit
• Arrange company meetings

B. Asia Representative Office Management

• Market research — reports, distributor searches, general enquiries
• Marketing — trade events, marketing materials, websites, brochures, lead generation
• Administration — workspace, staffing, registration, contact database, business appointments
• Reporting — monthly and annual

C. New Launch Event Support

• Venue and F&B coordination
• Invitation card creation/translation
• Telemarketing to 50–70 contacts to drive attendance
• Full event execution planning