HOME FURNISHING SECTOR

For Fedelco Enterprises Pte Ltd, Singapore (VHive): SINGAPORE RETAIL FURNITURE SHOPPERS BRAND SURVEY & MARKETING STRATEGY 

Client is one of the top Singapore furniture retailers. We were engaged to survey 300 shoppers across 10 shopping malls (general mall and store intercepts), analysed 9 competing brands, and to develop its market expansion strategy to capture greater local market share. Tasks:

• Market sizing and segmentation
• Analysis of retail furniture environment
• Supply chain analysis,
• Profiling of major competitors (SWOTs, critical success factors, and pricing)
• Analysis of the dynamics of Singapore malls (general vs thematic)

Result? Client obtained a better understanding of the Singapore retail furniture industry, re-deploy their store presence with a new store location strategy.

Client Benefits? Our study helped our client to increase its market share.

For a Japanese Buddhist Altar Manufacturer: CHINA MARKET ENTRY STRATEGY DEVELOPMENT

Client is Japan’s leading manufacturer of premium Buddhist altars and fittings. We were engaged to evaluate market attractiveness for Buddhist altars and altar fittings market in the 2 China target markets (Shanghai, Guangzhou) in order to develop the market entry strategy for client.

Tasks: Performed market sizing and analysis, market structures, market risks, customer demographics, competitor intelligence, distribution and network analysis, financial analysis, marketing analysis, key success factors, and profiled top 10 distributors and wholesalers in each province.

Result? Recommended client to partner with 2 provincial distributors as optimum market entry mode.

Client Benefits? Accompanied client in distributor partnership negotiations.